10 Blogging Tips for Small Business Owner
Plus 10 Stats That Prove The Impact of a Small Business Blog
As a small business owner, you may feel overwhelmed by the new COVID way of life. But as all of our aunties once told us, “mama said there were gonna
be days like this.”
The good news is, there are things you can do to stay proactive and we all know marketing your small business online is the way to go. In this article, you will discover simple blogging tips for your small businesses website that can produce some big-time results.
1) Tell Your Story
You might be thinking to yourself, I want to share more about my business but where do I start? Leverage the unique story that you or your business brings to make a meaningful connect with your target customer right off the bat. This isn’t news to anyone who ever has tried to brand something but being authentic with your approach is crucial as a shell in a taco salad.
Did you start up your business in your garage? Perhaps that can be the theme of your blog. Did you start your business because of a past experience that prompted you to want to make a difference? Or how has COVID-19 affected your business and family? Get personal and utilize the most valuable asset you have: Your own story.
– 81% of U.S. online consumers trust information and advice from blogs – Blogher
2) Write for Your Audience
The first step here, of course, is to define the target audience for your business. Defining your target audience will help you define your voice and outreach, and most times, sales.
Once you know which ears you’ll be whispering to, then go on… whisper to ‘em. What’s relevant to them, your business, and find ways how those two match up? That’s the sweet spot you’re looking for.
– Great blogs can help your brand build authority in your niche – Kissmetrics
3) Write with Confidence
If you, uh, can’t really, uh… ya know, say what it is that, uh, you kinda- maybe-almost wanna say… then nobody will listen. In other words: write with confidence. Know what you want to say and say it. Keep it simple, cut the fat, and always edit. If your writing comes off unclear or too vague, your expertise could be called into question.
- – 69% of businesses attributed their lead generation success to blogging – Hubspot
4) Be Authentic
This goes back to Telling Your Story. People can smell the B.S. from a mile away just like you can. Risking your reputation for pandering or not standing for anything could leave you drowning in the mainstream. The good news is, you don’t have to go far to be authentic. It starts with you and your small business mission. So maybe it’s time for you and your biz to have a little heart-to-heart. “Who are we?”
- – Any good authority building campaign should start with a business blog – Search Engine Journal
5) How Long Should Your Blog Be?
Less is more. Harness the Write with Confidence tip above. To begin, spill all your guts so you get it out. Then slaughter your words and sentences (and paragraphs) with an exacting spirit and a bloodthirsty blade. Make no mistake about it, a thin blog is a healthy blog. And a fat blog is going to lose a foot anyway.
– If you want to create a hub of authority on your own website , then your blog is the place – builtvisible.com
6) Use Images and Videos
Fewer words and more videos and pictures is the recipe for more engaging content. You know this in your heart-of-hearts to be true and now is the time to act on it. Have a quick message? Record it or write it down in a video or image. It doesn’t have to be fancy but too much copy is intimidating for the average reader. Mixing it up is the best policy.
- – A blog can be an effective way to bridge the space between product and consumer via entertaining and education content – Chronicle.com
7) Involve Your Entire Team
Breathe some energy into your blog by including more faces and voices. Seldom is a business built by just one person (if it is, great theme for your blog), so feature the people that make it run. By giving other people some stake in the message, the more likely it will be shared. Plus, you’ll open an avenue to get more blog ideas and constructive criticism. More ideas the better.
- – Blogs can serve as low cost marketing and promotional tool for business growth – shiftcentral.com
8) Tell Customer Stories
Customer testimonials told as a story can be informative, relevant and entertaining. Now you may be asking “but how can you do this effectively?” First, write a story based on a real customer testimonial. Take your readers on a journey through that customer experience. Help them to envision what it looks and feels like to do business with you. Then, add direct quotes for the original testimonial and images or videos of that customer to create powerful social proof.
– Adding a blog to your site can dramatically increase the amount of highly targeted traffic your site gets – thewebsitepromoter.com
9) Plan Blog Topics in Advance
Freestyling is a good idea if you’re looking to become a rapper but a bad strategy for small business blogging. Think about your blog topics in advance and you’ll make your posts more interesting and meaningful. Don’t put out content just for content’s sake. The more you plan, the more pulled together your business will seem. Remember, it’s all about engaging your reader so they actually read what you’ve created.
– Companies that blog have 97% more inbound links – Hubspot
10) Blog = Social Media Content
Ideally, you’re creating a seamless experience between your business, social media and blog. Your blog should host your longform content from a personality or branding perspective. The website is informative about your business and social media is for quicker hits. Once you get to the point where all three work with each other, you’ll have built an effective marketing process for your small business. Congrats in advance.
– When you blog you can connect with your target market and promote your products – socialana.com
It may seem like a lot, but these 10 small business blogging ideas are simple to set up and execute. So, get after it! And remember, don’t get discouraged, writing may be frustrating at first but in the end it’s extremely rewarding.